What I do
A brand needs to look right, speak to the culture, and actually perform. I work across these layers, designing visual concepts, producing media, and building platforms that turn traffic into results.
Experience
I’ve built my experience by learning by doing, asking the right questions, and constantly exploring new tools and approaches to the work. I thrive alongside people who expect a lot from me, and here’s how that paid off.
Tobias has particularly distinguished himself through his creative abilities and his strong understanding of content production. He has contributed original ideas and solutions that have strengthened our social media efforts.
Niklas Hedehus
Head of People & Growth
Storm Group
Tobias has particularly distinguished himself through his creative abilities and his strong understanding of content production. He has contributed original ideas and solutions that have strengthened our social media efforts.
Niklas Hedehus
Head of People & Growth
Storm Group
Tobias has particularly distinguished himself through his creative abilities and his strong understanding of content production. He has contributed original ideas and solutions that have strengthened our social media efforts.
Niklas Hedehus
Head of People & Growth
Storm Group
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind CSS, and JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind CSS, and JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind CSS, and JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
My Journey
My career didn’t start behind a computer; it started in kitchens, delivery vans, and behind the bar. That's where I learned people skills, hard-work ethics and adaptability. Now, I use that same hands-on, people-first approach to build brands and digital platforms that actually resonate.
1
2025-2026
Storm Group | Content Manager & Comm. Lead
Directed digital rebranding and communication strategy. Built the recruitment infrastructure, managed content production, and optimized paid social funnels to drive candidate acquisition.
2
2024-2025
JP Studio | Partner
I developed brands, physical retail spaces, and robust digital infrastructure for JP Studios, building inventory systems and creative designs that bridged physical stores with digital platforms.
3
2021-2024
House of T-Shirts | Production & Brand Development
Starting in physical print production and graphic design, I quickly shifted focus to high-impact systems: building automated B2B workflows that saved hundreds of hours monthly, and launching an in-house brand that pivoted the company from B2B to B2C.
4
2021-2024
Føtex Hjemmelevering | Delivery & Operations
Before moving into digital work, I delivered groceries across Copenhagen, a job that demanded discipline and quick thinking. Promoted to 'Pilot,' my focus shifted to training new drivers and finding practical ways to make the job smoother for the whole crew.
4
2020-2021
Føtex Hjemmelevering | Delivery & Operations
Before moving into digital work, I delivered groceries across Copenhagen, a job that demanded discipline and quick thinking. Promoted to 'Pilot,' my focus shifted to training new drivers and finding practical ways to make the job smoother for the whole crew.
5
2018-2020
Magasasa Dim Sum & Cocktails | Bartender & Waiter
Bartending and waiting tables in Kødbyen taught me how to manage high-volume chaos. I learned to read the room, handle demanding guests on the fly, and keep service moving efficiently without making anyone feel rushed
6
2013-2018
Café Svanen | Kitchen Assistant
I started working at 13 as a dishwasher, moving up to kitchen assistant at 16. The kitchen taught me grit, how to stay cool in chaos, and how to have the team's back so everything runs smoothly from the inside out.
FAQs
Common questions on how I work, my background, and how I can add value to your team.
What kind of work are you looking for?
I’m looking for part-time roles or freelance collaborations alongside my studies at DMJX, ideally in a studio where the work is driven by people who genuinely care about craft and aesthetics. Over the past five years, I’ve led projects from concept and production to the final storefront, usually managing small teams along the way. While it's been an incredible learning experience, I'm ready to step into a collaborative environment where I don't have to carry the full scope. I’d much rather be the least experienced person in a room full of people who are sharper than me.
What do you actually do?
How do you start a project?
Your background spans a lot of different disciplines. How does that all tie together?
What do you find hard?
What kind of work are you looking for?
I’m looking for part-time roles or freelance collaborations alongside my studies at DMJX, ideally in a studio where the work is driven by people who genuinely care about craft and aesthetics. Over the past five years, I’ve led projects from concept and production to the final storefront, usually managing small teams along the way. While it's been an incredible learning experience, I'm ready to step into a collaborative environment where I don't have to carry the full scope. I’d much rather be the least experienced person in a room full of people who are sharper than me.
What do you actually do?
How do you start a project?
Your background spans a lot of different disciplines. How does that all tie together?
What do you find hard?
Services
Data-driven creative direction. I don't just design and make good-looking brands and campaigns; I bridge the gap between creative and operations by setting up the tracking, scaling the media buying, and ensuring every asset drives the bottom line.
Experience
Versatile execution. Drawing on experience across diverse industries, I build solutions that connect creative vision with operational reality.
Tobias has particularly distinguished himself through his creative abilities and his strong understanding of content production. He has contributed original ideas and solutions that have strengthened our social media efforts.
Niklas Hedehus
Head of People & Growth
Storm Group
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind CSS, and JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind CSS, and JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
My Journey
My career didn’t start behind a computer; it started in kitchens, delivery vans, and behind the bar. That's where I learned people skills, hard-work ethics and adaptability. Now, I use that same hands-on, people-first approach to build brands and digital platforms that actually resonate.
1
2025-2026
Storm Group | Content Manager & Comm. Lead
Directed digital rebranding and communication strategy. Built the recruitment infrastructure, managed content production, and optimized paid social funnels to drive candidate acquisition.
2
2023-2025
JP Studio | Partner (Strategy & Development)
Helped make the business model and creative identity. Focused on bridging the gap between physical retail and digital presence through original brand concepts and integrated inventory systems.
3
2021-2023
House of T-Shirts | Production & Brand Development
I managed physical print production before transitioning to the office. Initially helping with graphic design, I quickly shifted focus to higher-impact projects: building automated B2B workflows that saved hundreds of hours a month, and launching an in-house brand that eventually transitioned the company from a B2B to a B2C model.
4
2020-2021
Føtex Hjemmelevering | Operations & Delivery
Before I worked in digital spaces, I was delivering groceries across Copenhagen. It was a job that required discipline, a good attitude, and thinking on your feet. When I was promoted to 'Pilot,' my focus shifted to helping others, training new drivers and finding practical, everyday ways to make the job easier and better for the whole crew.
5
2019-2020
Magasasa Dim Sum & Cocktails | Bartender & Waiter
Bartending and waiting tables in the heart of Kødbyen meant managing chaos with a smile. On a practical level, I was balancing fast-paced bartending with high volume table service. On a human level, I was learning how to read a diverse crowd. I learned to match the energy of the room, handle demanding guests on the fly, and turn over tables efficiently without making a single person feel rushed.
6
2013-2019
Café Svanen | Kitchen Assistant
My introduction to hard work started at 13 as a dishwasher (which probably wasn't entirely legal). When I turned 16, I transitioned into a kitchen assistant role. Working in a kitchen taught me grit, work ethic, and teamwork. I learned how to keep my cool in a chaotic environment, prep the line, and have the chef's back so the whole restaurant could run smoothly from the inside out.
FAQs
Common questions on how I work, my background, and how I can add value to your team.
What kind of work are you looking for?
I’m looking for part-time roles or freelance collaborations alongside my studies at DMJX, ideally in a studio where the work is driven by people who genuinely care about craft and aesthetics. Over the past five years, I’ve led projects from concept and production to the final storefront, usually managing small teams along the way. While it's been an incredible learning experience, I'm ready to step into a collaborative environment where I don't have to carry the full scope. I’d much rather be the least experienced person in a room full of people who are sharper than me.
What do you actually do?
How do you start a project?
Your background spans a lot of different disciplines. How does that all tie together?
What do you find hard?
Services
Data-driven creative direction. I don't just design and make good-looking brands and campaigns; I bridge the gap between creative and operations by setting up the tracking, scaling the media buying, and ensuring every asset drives the bottom line.
Experience
Versatile execution. Drawing on experience across diverse industries, I build solutions that connect creative vision with operational reality.
Tobias has particularly distinguished himself through his creative abilities and his strong understanding of content production. He has contributed original ideas and solutions that have strengthened our social media efforts.
Niklas Hedehus
Head of People & Growth
Storm Group
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind CSS, and JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Toolbox
I have 5+ years of professional experience using the Adobe Suite daily. As a front-end designer utilizing HTML, Tailwind CSS, and JavaScript, I quickly adapt to new technical systems to execute projects and drive results.
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
Tobias possesses an exceptional grasp of brand identity and design. Not only did he build our robust digital platforms from the ground up, but his expertise was also a crucial driving force behind launching our physical retail locations.
Nis Ove Jørnæs
Founder & CEO
JP Studio
My Journey
My career didn’t start behind a computer; it started in kitchens, delivery vans, and behind the bar. That's where I learned people skills, hard-work ethics and adaptability. Now, I use that same hands-on, people-first approach to build brands and digital platforms that actually resonate.
1
2025-2026
Storm Group | Content Manager & Comm. Lead
Directed digital rebranding and communication strategy. Built the recruitment infrastructure, managed content production, and optimized paid social funnels to drive candidate acquisition.
2
2023-2025
JP Studio | Partner (Strategy & Development)
Helped make the business model and creative identity. Focused on bridging the gap between physical retail and digital presence through original brand concepts and integrated inventory systems.
3
2021-2023
House of T-Shirts | Production & Brand Development
I managed physical print production before transitioning to the office. Initially helping with graphic design, I quickly shifted focus to higher-impact projects: building automated B2B workflows that saved hundreds of hours a month, and launching an in-house brand that eventually transitioned the company from a B2B to a B2C model.
4
2020-2021
Føtex Hjemmelevering | Operations & Delivery
Before I worked in digital spaces, I was delivering groceries across Copenhagen. It was a job that required discipline, a good attitude, and thinking on your feet. When I was promoted to 'Pilot,' my focus shifted to helping others, training new drivers and finding practical, everyday ways to make the job easier and better for the whole crew.
5
2019-2020
Magasasa Dim Sum & Cocktails | Bartender & Waiter
Bartending and waiting tables in the heart of Kødbyen meant managing chaos with a smile. On a practical level, I was balancing fast-paced bartending with high volume table service. On a human level, I was learning how to read a diverse crowd. I learned to match the energy of the room, handle demanding guests on the fly, and turn over tables efficiently without making a single person feel rushed.
6
2013-2019
Café Svanen | Kitchen Assistant
My introduction to hard work started at 13 as a dishwasher (which probably wasn't entirely legal). When I turned 16, I transitioned into a kitchen assistant role. Working in a kitchen taught me grit, work ethic, and teamwork. I learned how to keep my cool in a chaotic environment, prep the line, and have the chef's back so the whole restaurant could run smoothly from the inside out.
FAQs
Common questions on how I work, my background, and how I can add value to your team.
What kind of work are you looking for?
I’m looking for part-time roles or freelance collaborations alongside my studies at DMJX, ideally in a studio where the work is driven by people who genuinely care about craft and aesthetics. Over the past five years, I’ve led projects from concept and production to the final storefront, usually managing small teams along the way. While it's been an incredible learning experience, I'm ready to step into a collaborative environment where I don't have to carry the full scope. I’d much rather be the least experienced person in a room full of people who are sharper than me.
What do you actually do?
How do you start a project?
Your background spans a lot of different disciplines. How does that all tie together?
What do you find hard?
