While working as Production Manager at the B2B print shop House of T-Shirts, I initiated and drove the development of the B2C brand Collegehub. Building it from the ground up, I managed the entire lifecycle: designing collections, building the Shopify store, and coordinating content, paid media, and UGC.

Collegehub offered affordable, oversized apparel with college-inspired prints. The marketing strategy relied heavily on cheeky content and playful design choices, most notably a logo that looks suspiciously familiar to anyone with an internet connection.

The brand paid off instantly, generating over 300,000 DKK in revenue during its first month and eventually scaling to a peak monthly revenue of over 1.5 million DKK.