Collegehub started as an initiative to leverage the B2B infrastructure of House of T-Shirts for a direct-to-consumer play. I built the brand entirely from scratch, working on product design, e-commerce architecture, and digital strategy. The brand was fueled by a cheeky, subversive design language, most notably a logo that borrowed heavily from recognizable internet culture. This bold positioning paid off immediately, turning a baseline concept into a succesful brand in under 2 month.