While working as a Production Manager at the B2B print shop House of T-Shirts in Glostrup, I initiated and drove the development of the B2C brand Collegehub, serving as primus motor behind the brand. Building the brand from the ground up, I managed the entire lifecycle, from designing collections and building the Shopify store to coordinating content production, paid media and User-Generated Content (UGC). 

Collegehub offered affordable, oversized apparel with college-inspired prints marketed through a quirky and boundary-pushing marketing strategy, relying heavily on humorous content and playful design choices, such as a deliberate and peculiar cameo in the logo, wink wink.