About me
Raised by an IT entrepreneur and a kindergarten teacher, I spent my childhood with nerdy hobbies on one hand, while being completely immersed in a very social, outgoing family life on the other.
Growing up in Holbæk with separated parents, my childhood was split down the middle. On one side is my dad, a self-employed IT and EDB entrepreneur. His world is hardware, software, systems, and business. Because of that, I was learning Ubuntu basics by 8 and dabbling in Photoshop and Blender by 10. On the other hand is my mom, a passionate kindergarten teacher. Her day-to-day is completely human-centric, driven by patience, psychology, and empathy. In hindsight, my profile today is the exact byproduct of that split upbringing.
While I had a peculiar obsession with graphic design at a very young age, music production fully consumed my life by the time I was 12. That passion eventually pulled me to Copenhagen at 18. But ultimately, it was the intersection of music, culture, an early sneaker-reselling hustle, and my inherently nerdy personality that defined my career. These varied interests led me straight into branding and fashion, a space where I could seamlessly combine my human-centric passions with my technical foundation. Today, that’s exactly where you’ll find me: doing work that keeps me energized, challenged, and deeply invested in the creative process.
Work experiences
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2024-2025
Production & Brand Manager
House of T-Shirts
2021-2024
Delivery & Operations
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2018-2020
Kitchen Assistant
Café Svanen
2013 - 2018
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2024-2025
Production & Brand Manager
House of T-Shirts
2021-2024
Delivery & Operations
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2018-2020
Kitchen Assistant
Café Svanen
2013 - 2018
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2024-2025
Production & Brand Manager
House of T-Shirts
2021-2024
Delivery & Operations
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2018-2020
Kitchen Assistant
Café Svanen
2013 - 2018
Tools & Platforms
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
FAQs
Common questions on how I work, my background, and how I can add value to your team.
What kind of work are you looking for?
I’m looking for part-time roles or freelance collaborations alongside my studies at DMJX, ideally in a studio where the work is driven by people who genuinely care about craft and aesthetics. Over the past five years, I’ve led projects from concept and production to the final storefront, usually managing small teams along the way. While it's been an incredible learning experience, I'm ready to step into a collaborative environment where I don't have to carry the full scope. I’d much rather be the least experienced person in a room full of people who are sharper than me.
What do you actually do?
How do you start a project?
Your background spans a lot of different disciplines. How does that all tie together?
What do you find hard?
What kind of work are you looking for?
I’m looking for part-time roles or freelance collaborations alongside my studies at DMJX, ideally in a studio where the work is driven by people who genuinely care about craft and aesthetics. Over the past five years, I’ve led projects from concept and production to the final storefront, usually managing small teams along the way. While it's been an incredible learning experience, I'm ready to step into a collaborative environment where I don't have to carry the full scope. I’d much rather be the least experienced person in a room full of people who are sharper than me.
What do you actually do?
How do you start a project?
Your background spans a lot of different disciplines. How does that all tie together?
What do you find hard?
