About me
Raised by an IT entrepreneur and a kindergarten teacher, I spent my childhood with nerdy hobbies on one hand, while being completely immersed in a very social, outgoing family life on the other.
Growing up in Holbæk with separated parents, my childhood was split down the middle. On one side is my dad, a self-employed IT and EDB entrepreneur. His world is hardware, software, systems, and business. Because of that, I was learning Ubuntu basics by 8 and dabbling in Photoshop and Blender by 10. On the flip side is my mom, a passionate kindergarten teacher. Her day-to-day is completely human-centric, driven by patience, psychology, and empathy. In hindsight, my profile today is the exact byproduct of that split upbringing.
While I had a peculiar obsession with graphic design at a very young age, music production fully consumed my life by the time I was 12. That passion eventually pulled me to Copenhagen at 18. But ultimately, it was the intersection of music, culture, an early sneaker-reselling hustle, and my inherently nerdy personality that defined my career. These varied interests led me straight into branding and fashion, a space where I could seamlessly combine my human-centric passions with my technical foundation. Today, that’s exactly where you’ll find me: doing work that keeps me energized, challenged, and deeply invested in the creative process.
Work experiences
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2023-2025
Production & Brand Development
House of T-Shirts
2021-2023
Operations & Delivery
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2019-2020
Kitchen Assistant
Café Svanen
2013 - 2019
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2023-2025
Production & Brand Development
House of T-Shirts
2021-2023
Operations & Delivery
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2019-2020
Kitchen Assistant
Café Svanen
2013 - 2019
Content Manager & Comm. Lead
Storm Group
2025-2026
Partner (Strategy & Development)
JP Studio
2023-2025
Production & Brand Development
House of T-Shirts
2021-2023
Operations & Delivery
Salling Group
2020-2021
Bartender & Waiter
Magasasa Dim Sum & Cocktails
2019-2020
Kitchen Assistant
Café Svanen
2013 - 2019
Tools & Platforms
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
Adobe Suite
Design and video editing. 5+ years of daily professional use.
WordPress
Custom setups for complex sites. 3+ years experience.
Shopify
Building and scaling high-conversion stores.
Webflow
Design-first visual development for custom websites.
Meta Ads
Creative-first strategy via Andromeda AI placements. 3+ years.
TikTok Ads
Scaling through paid ads and UGC. +5 years experience.
Klaviyo
High-converting automated email systems.
MailChimp
Email marketing and community newsletters for direct outreach.
FAQs
Common questions on how I work, my background, and how I can add value to your team.
Are you currently open to full-time in-house roles?
Yes. While I take on select freelance projects, I am actively looking for the right full-time or long-term contract role where I can bring my mix of hands-on creativity, technical skills, and cultural insight to an established, collaborative team.
What is your ideal role within a company?
What is your actual process when starting a new project or campaign?
With such a versatile background, what is your absolute strongest asset to a company?
Is your profile truly a "Swiss-Army knife" or do you suffer from "Jack of all trades, master of none"?
How do you structure your pricing?
What’s the best way to reach you?
Are you currently open to full-time in-house roles?
Yes. While I take on select freelance projects, I am actively looking for the right full-time or long-term contract role where I can bring my mix of hands-on creativity, technical skills, and cultural insight to an established, collaborative team.
What is your ideal role within a company?
What is your actual process when starting a new project or campaign?
With such a versatile background, what is your absolute strongest asset to a company?
Is your profile truly a "Swiss-Army knife" or do you suffer from "Jack of all trades, master of none"?
How do you structure your pricing?
What’s the best way to reach you?
