Located on Østerbrogade, Øbro came to life as a physical retail concept anchored by American painter Kaz Jackson. The store doubled as Kaz’s active studio and a curated retail space. By leading the creative direction and brand context, I shaped how Kaz's studio output translated into apparel. Built for conscious consumers using certified organic blanks, the store offered a sharp contrast between affordable everyday essentials and elevated drops driven by exclusive prints and original artwork.