Storm Group
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Client
Storm Group
Impact
Traffic Growth: 4x increase in Social-to-Web traffic Proof of Concept: Validated social as viable direct hiring channe UX: Reduced application drop-off via new ATS Analytics Coordinated a big event for over 200 people
Tools
Google Analytics GA4 Meta Ads Webflow Zapier TeamTailor ATS Adobe Suite Illustrator Photoshop Premier Pro Canva
Tools
Google Analytics GA4 Meta Ads Webflow Zapier TeamTailor ATS Adobe Suite Illustrator Photoshop Premier Pro Canva
Impact
Traffic Growth: 4x increase in Social-to-Web traffic Proof of Concept: Validated social as viable direct hiring channe UX: Reduced application drop-off via new ATS Analytics Coordinated a big event for over 200 people
Client
Storm Group
Storm Group
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Client
Storm Group
Impact
Traffic Growth: 4x increase in Social-to-Web traffic Proof of Concept: Validated social as viable direct hiring channe UX: Reduced application drop-off via new ATS Analytics Coordinated a big event for over 200 people
Tools
Google Analytics GA4 Meta Ads Webflow Zapier TeamTailor ATS Adobe Suite Illustrator Photoshop Premier Pro Canva
Tools
Google Analytics GA4 Meta Ads Webflow Zapier TeamTailor ATS Adobe Suite Illustrator Photoshop Premier Pro Canva
Impact
Traffic Growth: 4x increase in Social-to-Web traffic Proof of Concept: Validated social as viable direct hiring channe UX: Reduced application drop-off via new ATS Analytics Coordinated a big event for over 200 people
Client
Storm Group
Storm Group
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Overview & Role
Employer Branding Strategy
Content Strategy
Results
Storm Group is one of the largest field-marketing agencies in Europe, working with both NGOs and commercial brands. Because the industry demands constant hiring, they function heavily as a recruitment firm.
To move beyond traditional job boards and directly target their core 18-25-year-old demographic, they needed a strong social media presence.
Leading their brand and communication as their in-house Content Manger, I completely revamped their digital platforms. I redesigned their visual identity and created original, tailored content to attract ideal candidates. Additionally, I helped implement a new Applicant Tracking System (ATS) to streamline applications, taking ownership of the design, copywriting, and backend setup for careers.stormgroup.net.
Client
Storm Group
Impact
Traffic Growth: 4x increase in Social-to-Web traffic Proof of Concept: Validated social as viable direct hiring channe UX: Reduced application drop-off via new ATS Analytics Coordinated a big event for over 200 people
Tools
Google Analytics GA4 Meta Ads Webflow Zapier TeamTailor ATS Adobe Suite Illustrator Photoshop Premier Pro Canva
Tools
Google Analytics GA4 Meta Ads Webflow Zapier TeamTailor ATS Adobe Suite Illustrator Photoshop Premier Pro Canva
Impact
Traffic Growth: 4x increase in Social-to-Web traffic Proof of Concept: Validated social as viable direct hiring channe UX: Reduced application drop-off via new ATS Analytics Coordinated a big event for over 200 people
Client
Storm Group