Working with Nis Ove Jørnæs, one of the brothers responsible for Jørnæs Production (a print shop and retail space on Østerbro), I helped establish a children’s apparel store on Classensgade called JP Studio. The store's core concept was selling affordable, blank clothing for kids, with t-shirts priced as low as 40 DKK.

While building the store, I saw an opportunity to upsell this core product by elevating it through branding and design. This led to the creation of Spumoni. By developing a distinct brand identity and applying custom prints to the blanks, I proved it was possible to sell the exact same product for about 4x it's core price

The brand took 3 months to fully develop. I built it on the back of a prior digital infrastructure I had already implemented for JP Studio, building a custom e-commerce store, an inventory management system, and POS integration.